News and Media
The Fractor Service Suite
Fractor offers a unique web service consisting of a white label portal, API and an action widget. The Fractor portal and widget allows news organizations to provide readers with positive actions they can take as they react to news while putting a editorial firewall between your objective content and the options for action. The portal and widget offers direct access to the Fractor news/action/user database and social network, and provides seamless interaction between opportunities for service and your news. The widget can be placed on any page and will lead users to the portal site – its look, feel and content completely customizable by you. At the portal, users will immediately be offered opportunities to connect with other like-minded users, see the faces behind the actions and share news and actions with friends. This suite of products will more deeply engage readers and provide an inspirational mechanism to grow membership.
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White Label Portal – A stand-alone white label portal utilizing core Fractor technologies specifically tailored to provide readers with highly respected nonprofit actions that are relevant to the news they are reading. Fractor will provide content from a controllable short list of nonprofit leaders such as UNICEF, HumanRightsWatch, Sierra Club, American Cancer Society, American Heart Association, American Diabetes Foundation, the United Way, American Red Cross, the World Wildlife Fund, the Humane Society and the AIDS Research Foundation. The news portal will give your readers the opportunity to take action, incentivizing continued engagement while allowing for viral growth as they share their experiences with friends, newsreaders and volunteers.
The Fractor Widget – A simple one-column box that provides a list of actions users can take based on the content found on the associated page. This widget will bounce users to the Fractor portal creating a compelling loop of reading and action and keep them within the host site for longer periods of time.
Fractor API – build customized pages drawing from the Fractor database and our collection of plug and play action, networking and analysis modules. We will happily customize content and interface elements to fit your needs.
The Fractor Service Suite brings together a broad coalition of nonprofits that offer opportunities for service and charity that are relevant to the spectrum of topical news. Our suite of products for News and Media, offer a set of tools so that news providers can discretely integrate the Fractor network, database and recommendation technology into their own sites. We offer our White Label Portal, a customizable API and the Fractor Widget as a complete enterprise solution.
With this fresh approach to news aggregation and distribution, Fractor will create new opportunities for active involvement, develop local communities for positive action and raise awareness of global issues. The linking of news with needs empowers users to effect change while simultaneously increasing their desire for news and information.

